Streaming is a new trend in the entertainment industry. After the big popularity of Netflix, WarnerMedia jumped on this trend and launched HBO Max in the US on May 27 (the outlook of the European version is still years away). This negative time for production created by coronavirus pandemic locked-down Americans at homes and raised unemployed Americans to 36 million. To earn its $85bn price tag, WarnerMedia needs to crank out enough shows to keep subscriptions growing.
HBO’s targeted audience according to last years, which HBO MAX launched, shows younger and more female audience. Company streams a flower-arranging reality competition titled Full Bloom, a Gossip Girl reprise, a fresh Looney Tunes cartoon series, a “late-night” talk show hosted by Sesame Street’s Elmo, comedies by Issa Rae and Mindy Kaling and a Ridley Scott sci-fi series.
Still, top Warner executives are confident of knockout material for the launch, even preparing extra servers to cope with higher demand from a homebound audience. There are back-up plans for most complete shows to be released at a slower pace to free up time to finish production. But there will come a point where the content machine is running on fumes.
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